Crash Thomas Theorem And Cognitive Dissonance Essay

â€Å"Crash†: Thomas Theorem and Cognitive Dissonance The movie â€Å"Crash†, by Director and Writer Paul Haggis, follows 8 ethnically diverse families/ individuals facing the struggle of modern day racism and stereotypes created and faced in modern Los Angeles, California. These individuals take the roles of individuals living their daily lives within Los Angeles, California while facing stereotypes. The cast portrays: 2 caucasian white male police officers, an African American director and his wife, a white district attorney and his wife, a Persian immigrant family, and a Hispanic father whose occupation is a locksmith. The scene chosen from this film involves the police officers (Officer Ryan and Officer Hanson) pulling over the African American Director (Cameron Thayer) and his wife (Christine Thayer) at a traffic stop. This scene establishes two different types of theoretic sociological concepts of Thomas Theorem and cognitive dissonance. The scene begins with the older white male officer (Officer Ryan) ending a phone call with an African American woman named Shaniqua Johnson. His stereotyped and racist attitudes toward black individuals are first unveiled to the audience at this scene, after he receives upsetting news that she is unable to help his father receive better health care. He mentions, â€Å"I’m not surprised† when discovering her name and associating her with the Black community. After she ends the conversation, he returns to his police unit with his rookie white male

Pre Existing Conditions Of Mental Illness Essay - 2162 Words

Pre-Existing Conditions of Mental Illness From time-to-time, all individuals feel a sense of anxiety, but these nervous emotions are a normal and common response to the ongoing occurrences and challenges faced in our society. A high level of anxiety and stress can affect an individual’s complete mental and physical state of being, which can ultimately make it extremely difficult to focus, preventing one’s ability to make smart and calculated choices. This often results in feelings of frustration and an inability to control their primary emotions, resulting in an overall lack of positive behavior and a sense of humor. An individual can often attribute these feelings and behavioral characteristics to the actions that others project upon them. Anxiety, depression, and cognitive impairment are three of the most pressing mental disorders facing Americans today (Golden, 2014). Depression is a debilitating mental health issue and is a common occurrence facing populations around the world. Mechanic (2016) claims that i ndividuals experiencing depression are progressively being treated without a diagnosis and with an antidepressant medication rather than attending psychotherapy. Many experience this mood disorder that involves constant sadness, lack of social engagement, losing interest in vital aspects of life, and ultimately resulting in the fluctuation between severe depression and extreme happiness. It is this categorization of illnesses that results in quick and constantShow MoreRelatedHealthcare Concerning Mental Illness Essay1584 Words   |  7 PagesHealthcare Concerning Mental Illness As of now, there is no general consensus that would require states to cover mental health (Cauchi, Landess, Thangasamy 2011). 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Mental illness or mental disorder refers as a whole to allRead MoreThe Affordable Care Act s Impact On Vulnerable Populations And The Future Of Nursing953 Words   |  4 Pagesmeans: mandating all U.S. residents to select a health insurance plan, forbidding insurers from denying coverage based on a preexisting condition, and expanding the Medicaid program† (Implications ACA Nursing 26). These three measures have allowed millions of people, especially vulnerable populations, to obtain health insurance in recent years. Pre-existing conditions made healthcare coverage either too expensive or non-existent to millions of Ameri cans (ACA special needs). Several people also wereRead MoreTransformational Opportunities Exist With The United States Mental Health System1671 Words   |  7 PagesTransformational Opportunities Exist to Integrate the United States Mental Health System Mental illness refers to all diagnosable mental disorders defined as â€Å"health conditions that are characterized by alterations in thinking, mood or behavior (or some combination thereof) associated with distress and/or impaired functioning.† (Williams Torrens, 2008, p. 221) With one in every five American adults experiencing mental illness, the resulting economic burden exceeds $300 billion per year to includeRead MorePersonal Statement For A Career In Psychology944 Words   |  4 Pagesalone that undergo some kind of mental illness in a given year. It is an astonishing realization that the United States has more residents than the thirty-eighth most populated country in the world, whilst only including American adults with a mental condition. This large group of individuals contains more members than our most populated state, and make up 18.5 percent of the adult population. This means that almost one in five individuals in the US suffer from a mental disorder. These statistics areRead MoreBorderline Personality Disorder And Mental Disorders844 Words   |  4 Pages One reason co-occurrence, individuals may come into the therapist office complaining about depression, and not bring up the signs that are associated with Borderline Personality Disorder. Therapists are unaware and only treats the signs of other mental disorders. The common misdiagnosis symptoms are seen in bipolar, antisocial and substance abuse. According to SAMSHA, early detections and interventions are possible to detect in children and adolescents and if treated early the likelihood of successfulRead MoreSuccess Is Elusive In The Entrepreneur’S Efforts. Entrepreneurs1412 Words   |  6 PagesNorris, Paulus, 2014). 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Without federal regulations demanding system accountability, the unjust applications of physical violenceRead MoreWhat Is ObamaCare?772 Words   |  3 Pagescompletely utilitarian Idea- it benefits the greater part of the Community. There are currently 44 million Americans who were unable to obtain health insurance before the reforms because they could not afford the premiums or because they had a pre-existing condition. â€Å"Obama Care† is a tax funded government program which helps these individuals obtain insurance by expanding Medicare and Medicaid and offering cost assistance through health insurance market places. It also provides reforms to the healthRead MoreHealth Care Research Paper1146 Words   |  5 PagesUnited States needs to be more reliable and easily accessible to those that need it. Increased coverage, affordable care for those with life-long disabilities and illness, and protections for those with pre-existing conditions is especially important. While the affordable care act grants protection to those with pre-existing conditions it is currently in jeopardy. The solution to this is exposure of this to the public. If the American people knew what this means and how important it is for the people

Childhood Obesity. Childhood Obesity Is A Growing Problem

Childhood Obesity Childhood obesity is a growing problem in the United States. Childhood obesity is defined as a child being at or above the 95th percentile for the child’s age and sex (Dietz, 1998). According to the Center of Disease Control â€Å"Childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years. The percentage of children aged 6–11 years in the United States who were obese increased from 7% in 1980 to nearly 18% in 2012† (CDC, 2017). There are several behavioral and environmental factors that affect childhood obesity as a health problem. It’s important to identify a problem, examine how behaviors can be changed, and find various determinants that may influence specific behaviors in†¦show more content†¦These statistics alone are the main reasons we need to focus on children. Not only for this, but also childhood obesity has a significant relation to that person being obese as an adult. In men who were obese during adolescence, all-cause mortality and mortality from cardiovascular disease and colon cancer were increased. In both men and women obese during adolescence, rates of cardiovascular disease and diabetes were increased. Among women but not men obese during adolescence, obesity has a variety of adverse psychosocial consequences (Dietz, 1998). The prevalence of obesity in St. Louis City is 10.7% and 8.6% in St. Louis County. Though Missouri as a whole has a prevalence of 12.0%, we wanted to focus on an area that did not have as much access as other cities or counties due to various social determinants. Based on an graph from Cynthia Ogden et al from Jama Network, it showed that boys of Hispanic race aged 2-19 years old, are the most obese of all other races. However, we will be focusing on all races and genders because of equality and the mass amount of childhood obesity in general. There are many behavior and environmental factors that link to obesity within youth. Our plan is to focus on sedentary lifestyles and poor nutrition due to zoning laws within their zip code. An article from Obesity: A Research Journal states â€Å"If obese parents of at-risk children reduce access to low-nutrient dense foods available in the shared familyShow MoreRelatedChildhood Obesity : A Growing Problem1594 Words   |  7 PagesChildhood Obesity: A Growing Problem According to the African Journal of Food, Agriculture, Nutrition and Development â€Å"Twenty-five percent of children in the US are overweight and 11% are obese† ( Dehgan 1) . The Center of disease Control and Prevention defines overweight as having a body mass index, or BMI, of 30. BMI can be found by dividing an individual’s weight by their height. Childhood obesity is present in children from ages ranging 6-18. The amount of excess body fat can lead to many â€Å"heathRead MoreChildhood Obesity : A Growing Problem1177 Words   |  5 Pagesquote from Richard Carmona says, â€Å"If the childhood obesity epidemic remains unchecked, it will condemn many of our kids to shorter lives, as well as the emotional and financial burdens of poor health† (â€Å"Richard†). Carmona is right in many ways. More than ever, childhood obesity is a huge problem in America today. This disease is causes health problems, emotional problems, weakness, and fatigue. Childh ood obesity in America has become a widespread problem and will continue to worsen unless we enforceRead MoreChildhood Obesity : A Growing Problem1816 Words   |  8 Pages Childhood obesity is a rapidly growing problem around the world, especially in North America today. The rates at which children and adolescents have become overweight have increased dramatically since the 1970’s leading to a call for action to try and reverse this growing trend (Birch Ventura, 2009). This topic must be addressed as today childhood obesity affects approximately one in every five children and adolescents across the United States. This issue is important to discuss because beingRead MoreChildhood Obesity: A Growing Problem795 Words   |  3 PagesChildhood obesity is a growing problem that needs to be resolved. Many people may say it is the Child’s fault, he is weak willed. This is just a common misconception; there are hundreds of different reasons for childhood obesity. I will just be scratching the surface of this paper. By the same token childhood obesity is a growing problem that needs to be resolved. We can achieve this by understanding some common misconceptions, understanding health problems, and understanding fitness. ThereforeRead MoreChildhood Obesity : A Growing Problem1378 Words   |  6 PagesDid you know that obesity has become such a ‘growing’ quandary that for the first time ever today’s children are expected to have a life expectancy that is shorter than their parents (Gance-Cleveland, Gilbert, Kopanos, Gilbert, 2009, p. 72)? Obesity in children and adolescents has become a worldwide epidemic, increasing every year. In fact, childhood obesity in the United States (US) has increased to 17%, which has nearly tripled the prevalence of obesity in the last three decades (Center forRead MoreChildhood Obesity : A Growing Problem1083 Words   |  5 PagesA huge problem that we are facing in the world today is that of childhood obesity. It is a rising epidemic, not only in the United States but around the world. One study states: â€Å"OBESITY RATES HAVE INCREASED STEEPLY IN RECENT DECADES, with two-thirds of American adults and one-third of American children (aged 2 to 1 9) currently overweight or obese. Obese children are more likely to become obese adults, and obesity is associated with a host of chronic diseases, including Type-2 diabetes, hypertensionRead MoreChildhood Obesity: A Growing Problem966 Words   |  4 PagesChildhood Obesity: A Growing Problem Did you know the parentage of overweight children and adolescents in the United States has nearly tripled since the early 1970s? Childhood obesity is a rising social problem in the United States and affects many Americans. There are many reasons why childhood obesity is a problem in our society which leads to long term consequences. A few of the consequences include heart disease, type 2 diabetes, asthma, sleep apnea, and social discrimination. All of theseRead MoreChildhood Obesity : A Growing Problem Essay1047 Words   |  5 Pagesinformation on Childhood Obesity. I intend to first plainly explain a clear definition of what Childhood Obesity is. Next I plan on explaining some possible reasons why children develop obesity. I also want to give clear consequences and life struggles that may be associated with a child who is obese. I also want to discuss long term effects of this disease on the individual as well as society. Finally, I would like to discuss some possible treatments associated with curing obesity in children asRead MoreChildhood Obesity : A Growing Problem Essay1417 Words   |  6 PagesChildhood obesity is becoming an increasingly severe problem in today’s society. This portfolio aims to explain different causations of childhood obesity, and evaluate the interventions that have been put in place to combat the issue. In 2015, 15% of children between the ages of 2 to 15, in Scotland, were at risk of obesity, in relation to their Body Mass Index (Scottish Health Survey, 2015). For children, the BMI ranges changes as they grow and get older, as well as being dependent on gender. ForRead MoreChildhood Obesity : A Growing Problem2416 Words   |  10 Pages Why is childhood obesity on the rise in America? Student name Instructor name Course name Date Childhood obesity is a growing problem in the United States. More and more young people are living with video games, televisions, and computers so are living their lives in a mostly sitting position. Few children are able to spend the hours between school and dark playing outside as they used to do and even less would choose to. Most children are trapped within the walls of their homes while their

Global & International Business

Question: Discuss about theGlobal International Business. Answer: Introduction The phrase tourism is come from the Anglo French word Tour. The basic meaning of the tourism is the movement of the individuals from one place to another place for spending some time with leisure, meeting, expedition, sports, study etc. Time changes and accordingly the tourism industry have been changed in the modern times(Mohotti, (Chandi) Jayawardena, Teare, 2013). Every organisation has its different technique of tourism management in their business operation. To maintain the effective growth in the competitive world different organisation related to the tourism sector in the world have been drastically changed their marketing strategy. In this report the researcher will analyse the effective of the tourism industry of Sri Lanka. To analyse the importance of the Sri Lankan tourism industry the researcher has researched on the well renowned travel company in Sri Lanka namely Tangerine Tours (PVT) Ltd.Tangerine Tours (PVT) Ltdis one of the well known travel organisation which is ba sed on Sri Lanka. To operate their business all over the world the organisation and the management of the organisation spends some marketing research from the different corner of the world and analyse effective places to provide services for the individuals (Robinson Jarvie, 2008). To make the business more competitive in the market place the organisation evaluates different strategies and methods in their business(Arachchi, 2014). To find the attractiveness of the Sri Lankan Tourism Industry the researcher has obtained Porters National Diamond Analysis in this research process. With the help of this model analyse the researcher can find the overall competitiveand investment attractiveness of the Sri Lankan Tourism Industry. Porters National Diamond Analysis Tourism is measured to the major industry in the earth which is openly manipulated directly by authenticnot reusable personal earnings;cost of overseas travel services, advertising, price and amenities of denotes of shipping, travellerdesirabilitylike as mountain resorts, sea resorts and different places ofchronological or natural curiosity for the people.To provide effective strategies in their business and to grab more individuals in the business process the organisation Tangerine Tours (PVT) Ltd depends upon the Porters National Diamond analysis in the market. By the help of this model the researcher can effectively understand the organisational strategy and the structure of the organisation, the competitive market for the organisation, market demand of the tourism industry in Sri Lanka, related different supporting industries and different conditioning factors in the market(Bashiri, Baziyar, Balakshahi, 2013). To make the comparative advantages for the organisation this model has been formed by Michael E. Porter.Prof Michael Porter first bring in Diamond model is to give details the different factors of nationalbenefits of the states. The Diamond model has basically four features as firm strategy, structure and rivalry, factor conditions, demand conditions, related and supportive industry(Pforr Hosie, 2009). The factors, independentlyand as a arrangement, make the situation in which a states ready for actionbenefits. With this model analysis the researcher can effectively understand different comparative advantages in their business process like Organisationalresources availability in the market and their skills Different information collection from the market to obtain the proper opportunities for the organisation Individual aims and objectives for the organisation Innovation capabilities and the investment pressure of the organisation These four determinants are the basic determinates of the Porters National Diamond model and to extend this model the theorist added two factors also in this model, those are Chances or the opportunities of the tourism sector in Sri Lanka and Governmental act of Sri Lanka in their Tourism Industry(Bennett, 1998). To get better understanding about the tourism sector in Sri Lanka this extended model will help the researcher effectively to analyse their competitive advantages and benefits for the organisation like Tangerine Tours (PVT) Ltd. Chance To analyse the chances of the organisation to penetrate their business regarding the Sri Lankan Tourism industry it is very much vital task for the marketers to go through the proper market analyse and collect proper data about the opportunities and the market condition. Positive factors Sri Lankan Tourism Industry is growing in a rapid speed and according to the market research it can be analyse that within the 2.2 million people which is slightly up from the 2015 scenario. The another main advantages of this industry is different hotel sectors from the all over the world trying to invest their money in the nation for developing better hotels and services for the traveller. Due to the large number of visitors came from the different corner of the world, the airlines services and transportation services rapidly increases and it adds up more flight services from the western countries(Bulcke, Verbeke, Yuan, 2009). On the other hand due to the low cost accommodation facilities and combination of forest, mountain and sea within short distances different organisation attracted by this tourist sports and it also attracts more travellers in their business (Berg et.al, 1998). Biodiversity is one of the vital factors in the Sri Lankan tourism industry to attract more travellers and investors in their business process. This nation is one of the most exciting biodiversity hotspot among the world and it is ranked 25th in the world. Historical and cultural diversity is one of the main strength for attracting the different hospitality industry all over the world(Cavusgil, Knight, Riesenberger, Rammal, Rose, n.d.). Negative Factors The negative media coverage is one of the main negative factors in the Sri Lankan tourism industry. The security situation and the terror attack is another vital reason for demotivates the travellers to come in the nation for visit. Communication is one of the main problems for the Tourism Industry of Sri Lanka(Riasi, 2015). In most of the places the individuals communicate with the travellers with their local language which is quite problematic for the different nation people mainly for the western countries people to communicate with them(Porter, 1980). By the help of enhancing the public awareness the tourism industry of Sri Lanka can get their effective outcomes to attract more tourist in their account and it will also benefited for the organisation like Tangerine Tours (PVT) Ltd to plan more tour program in the Sri Lanka to guide the people better about the places. Factor Condition To make the industry more popular and attractive towards the tourists and investors for Sri Lankan Tourism the management needs to focus on the factors which may affect the whole business(Greenstein Mazzeo, 2003). In this factor condition the tourism industry needs to aware about their natural resources and capital resources in the business process. Positive factors The climate and the historical resources are the main advantages for the Sri Lankan Tourism industry to attract more visitors in the nation. The Morphology is one of the best parts for this nation. Due to the different culture and Culture belongings with Buddha is one of the great attraction for the all over the place(Chan, 2002). The nation has both sea and hills for the tourist to attract in their business which is another biggest strength for the tourism industry to grab more customers and investors in their account. Different homemade art work is one of the finest things in the Sri Lanka to attract travellers in their business. Negative Factors The main negative factor for the Sri Lankan tourism is this is one of the developing countries. The specialized and skilled labour shortage is observed in the country to produce an effective result in the tourism sector (Buultjens et.al, 2005). Due to lack of promotion about the market the tourism industry of Sri Lanka has several unsighted tourist places for the visitors(Rugman Verbeke, 2005). Due to the attractive tourism sites of Sri Lanka are unseen it becomes less popular towards the travellers. Infrastructure of the tourism industry is not so much developed for the Sri Lanka. This is a developing country for that reason it did not have sufficient labour, transportation services and hotels in their different attractive tourist spots which may harm the overall competitive advantages for this tourism industry(Rugman, Broeck, Verbeke, 1995). Sea transportation is available but roadways and airlines transportation is not very much upgraded which leads more time consuming factor for the travellers. Demand Condition Demand Condition is one of the major factor in the Porters national Diamond analysis model, Sri Lankan demand conditions are not pretty muchconstructive for the tourism sectors additionalprogress. Sri Lankans, once travelling within the nation, the individuals supportsautonomous travelling method to package vacations. yet the packages expanded by Sri Lankan travel companies are quite a few times for positions not favoured by the international travellers(Samarasuriya, 1982). New outlines of tourism industry are moreoversluggish to expand in Sri Lanka and Sri Lankans travellers do not appear to support the people. Trade and meeting tourism is not also extremelyexpanded, as most Sri Lankans travel for vacationsreasons or to trip with family and friends (Sharpley, 2005). Positive Factors Demand conditions give the impression to have accessible the business some spirited benefits in their business process. Previous demand throughSri Lankan travellers, particularly for spots that would then turn out to bewell liked for overseastourists, was active in the business and earlydevelopment of the business. This early high developmentprototypetogether with the importance of Sri Lanka demand on the similarcharacteristic, time phases and, to a smalleramount, places as overseas demand has becomesignificantall the way through the businessgrowth. Negative Factors In the demand condition Sri Lankan tourism industry faces several issues. Due to the lack of innovation strategies in their business process the organisation cannot attract more travellers in their business. A promotional activity is very much essential in the tourism industry to gain more travellers from the different corner of the world(De Kluyver Pearce, 2009). The management of the tourism industry in Sri Lanka needs to focus on the transportation and special train facilities on the different occasion and pick time of the travellers. Promotion of the tea tourism is very less effective and not sufficient(Jolliffe, 2007). Promotion of the tourism industry is less effective via different websites and educational programme. Identification of the different region marketing strategy is less effective. Firm Strategy, Structure and Rivalry Situations based in the lead of firm strategy, structure and rivalry were studied and are highlighted in this part. The situations were studied on the source of every firms jointly, on the foundation of the figure of days the firms had been operated in Sri Lanka tourism industry, the dimension of the employees of the organisations, and the kind of trade the organisationsfunctioning in their business. To assess the proper strategy, structure and the rivalry of the firm this model is quite effective for the tourism industry in Sri Lanka. Positive Factor The tourism industry of Sri Lanka is small sized but an environmental and cultural impact attracts travellers more and more towards their business. Due to the destination marketing the tourism industry can build an effective business procedure in their business. Biodiversity is one of the vital factors in the Sri Lankan tourism industry to attract more travellers and investors in their business process. But apart from the different strategy implementation the business of tourism industry faces several losses due to the vast competitive market in the market. Negative Factors For small scale industry the firms have less vision and clear strategy in their business process. Due to the lack of effective business strategy the management of the organisation cannot provide an effective future scope and grab more opportunities in the tourism industry. For an entrepreneur tourism industry is one of the most effective and less investment sector in the market. Most of Sri Lankan Tourism Company has lack of experiences in the tourism sector and due to that they often take less risk in the business which can be harmful for the GDP growth of the nation. The tourism industry has less innovation in their strategy making so often the management cannot innovate their services in the tourism sector(Schott, 2010). Rivalry becomes the most created monopoly in the business process for the tourism industry. Related and Supporting Industries Apart from the tourism industry other different industry and supporting business sectors are also important. To enhance the value of the tourism industry different industry like food, retail and shipping industry are co related with each other. Positive Factors The extremely competitive Sri Lankan bunch of Food and drinks has been a keydealer of a variety ofdivisions of the Sri Lankan tourism business. The global competitiveness of different food and drinks businesses has added to the tourism sectors achievement by givingsuperior quality service and products at realisticcosts; particularly those regard as thehale and hearty productssuch as vegetables, fruits and oil. These contributions were also distinguishedas of those of a lot of other states, supporting to make an exceptionalreflection for Sri Lankan food, as well as for several of the drinks also and pressure the well recognizedSri Lankancookingindividuality(Porter, 1980). The shipping industry also plays a pivotal role as a supporting industry for the tourism industry. Due to the lack of development in roadways services the shipping industry is growing rapidly and to export or import the product to the western countries this is the only way for the Sri Lankan government to focus on. Accordingly due to the effective growth and development in the tourism industry the construction industry also developed rapidly due to the large amount of investment from the foreign hotel company. Negative Factors Regional related and supported organisations or industries are very much limited in their business procedure. Due to the lack of knowledge in the tourism education and lack of interest in the other activities like hiking, golf, biking different entrepreneur not getting much interest in the investment. From the market analysis it can be observed that Sri Lankan government didnot focuses on the developing various shopping malls or medical and health care sector which is comparably an effective sign of the development procedure. Government In this diamond model government play very significant role for the tourism industry in Sri Lanka. By the help of governmental support the tourism industry can grow rapidly within the nation. For developing and building new legal policies and documents government is very essential part. Positive Factors To attract more investors in the tourism industry effective foreign direct investment is relies on the effective governmental policy making procedure. Sri Lankan government is very much supportive for their growth and development. The governments responsibility in the business has been variable over the time. At the time, it is accurate that a lot of its attempts have been helpful to the business;faults and depriveddevelopment are liable for several of the currenttroubles in the tourism industry of Sri Lanka. Negative Factor After the natural calamities like Tsunami the government has changed some policies to protect environment which can create some difficulties for the foreign travellers to feel the comfort of the natural beauty in the seas. Other supportive industries lack of growth sluggish the development of the tourism industry(Porter, 1980). Language barriers are one of the most harmful effects in the tourism industry for their growth. The government have ruled that, Sinhala text to succeed in case of discrepancy which could be difficult for the foreigners to communicate with the local people. Market Entry Strategy Market entry strategy is very much essential for any organisation to expand their market in the competitive market. As an employee of Tangerine Tours (PVT) Ltd organisation the individual needs to analyses proper marketing strategies with the help of Foreign Direct Investment approach to make an entry in the Sri Lankan industry.The foreign direct investment is defined as an activity by which the foreign people came to another nation to operate new hotel, business, firms etc (Pfaffenberger, 1983). The organisation Tangerine Tours (PVT) Ltd organisationneeds to adopt this strategy as an entry strategy in the Sri Lankan Market(Kamau, 2014). The FDI is mainly contrasted with the portfolio investment process. According to the operation base the FDI has three types Equity acquisition Profit reinvestment Loans from a parent organisation Expansion of a tourism industry needs proper investment in whole infrastructure, including transportation, telecommunications and utilities(Green McNaughton, 1995). Developingnations like Sri Lanka faces lack of necessaryassets, knowledge or information, technology, so FDI is considered as a means of satisfying those gaps. Before the investment plan the organisation needs to aware about the local destination assessment(Barclay, 2000). By relating FDI the purpose increases additional access to international markets. The businessdesires to assess their line of services and global branding perspective in their business. FDI in tourism is intense in performancelike as hotel place, eating place and carleasing. On the other hand, there is small FDI in tour process, travel agencies, reservation systems orairlines as these are inclined to be offered by the host nation(Ramamurti Hashai, 2011). For instance, the airline sectorseven thoughworldwide in its performance does not unavoidably take positionfrom side to side FDI but in the course of strategic association. Recommendation Sri Lankas recently established leaders appears to be leaving all out to encourageglobalassociates, with the Head of State constructive a milestone visit to India in the mid of February, at the time, the Minister of Foreign Affairs has furthermoreoccupied in numerousabroadtours,possibly to presentdeclarations to theinternationalsupporterin bothcurrent and conventional(Crane Larrabee, 2007).The organisation Tangerine Tours (PVT) Ltd needs to expand their services through the FDI marketing strategy with the help of promoting more branding and investment in the hotels and transportation. To grab more people in the business model sustainability is the prime concern for the organisation to reach out their business in the Sri Lanka. Contemporary Management Issues From the above report it can be analyse that within the tourism industry of Sri Lanka the authority faces several contemporary issues regarding their expansive use of resources and skilled labour force problems in the whole industry(Jones George, 2006). Being a country of Asia the tourism industry of Sri Lanka faces several terror threats which lead the harmful business process for the industry. Supportive industry development issues are another major problem for the tourism industry(Hampton, 1977). Due to the developing country there are several areas where the government needs to focus their mind to develop their tourism industry towards the world. Establishing Sri Lanka as one of the mainfavoured tourist spots in the globe and accomplishingnoteworthyinput for reaching the dream ofsocio-economic alteration, social impartiality and speedyfinancialexpansion and wealth in the nationby the help of tourism is anintimidating task in face of the management, concerned stakeholders, to the government, and the individuals (Jolliffe Aslam, 2009). Focusing of the Innovation and Creativity To extend the tourism industry in front of the world the tourism sector needs to aware about the proper creative idea and innovation strategies in their business(Jones George, 2008). By making effective transportation facilities and getting investment from the foreign investors could not support the whole business process to enhance; it requires proper skilled and educated staffs in the tourism industry to expand this more towards the traveller(Jones George, 2014). To make the business more competitiveness the industry needs to produce more innovative product and services. Management culture is not helpful, possessions are lacking and principles and approaches are not matching is the major problem for the tourism industry of Sri Lanka(Jain, n.d.). Policy Issues Policy carrying out has foreverstayed a prime issue for approximately all the civicguidelines in Sri Lanka and the tourism industry is not an exclusionof it. In all purpose, be short of institutional ability is endorsed as the sole most significantissue to such deprived policy functioning(Rangana Sri Shalika Wadippuli Arachchi, et al, 2015). On the other hand, a lot ofcivic policies are poorly executedturn out to be, these are not well prearranged and the substanceis short of consistency and wholeness. This grips fact in the point of tourism course of action in Sri Lanka. Conclusion From the above report it can be concluded that, the overall tourism industry of Sri Lanka is depending upon several factors. To make an effective growth and development of the industry the government and the management of the tourism industry needs to focus on various factors which have been highlighted throughout the report. In this report, by the help of Porters National Diamond Analysis the research can analyse the overall competitiveness and investment attractiveness of the Sri Lankan tourism industry. To enhance the attractiveness and the competitiveness in the market to grab more touriststhe researcher has recommended few points in this study. By mitigating several contemporary issues the tourism industry of Sri Lanka can grow effectively. References Arachchi, R. (2014). Perception of the eco tourism concepts and its practices in the hotel industry: the case in eco resorts in Sri Lanka. Wayamba J Mgt, 3(2). https://dx.doi.org/10.4038/wjm.v3i2.7442 Barclay, L. (2000). 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